THERE'S A NEW BLACK AND WHITE TEAM IN TOWN September 2009

THERE'S A NEW BLACK AND WHITE TEAM IN TOWN

Kiara is a world of contrast, between light and dark, day and evening, formal and fun - even its name is derived from the Irish name Ciara (meaning 'of the dark one') and the Italian pronunciation of Chiaro (meaning 'light or clear').

Set to storm the UK market, Kiara will be a boutique that provides sophistication, style, and elegance together with a range of clothes that will challenge your senses.

Two remarkably energetic ladies, Ciara Duffy and Alex Morris, are transforming the approach to fashion by mixing styles in a way never done before. Their team of skilled and experienced style advisors will ensure a superlative buying experience for even the most discerning fashionista.

Working with a mixture of Italian and Belgian designers, Kiara creates a look that will enhance the personality and generate a style and image that will be unique to you. Kiara has secured an exlusive UK concession with Escape - this Belgian store, used by some of the most famous superstars, has never been seen in the UK market before and will be complemented by a range of Italian labels.

The Kiara approach is a true standout among exclusive boutiques and brings an added touch of urban sophistication to the whole North East area. The boutique's fresh and well-tailored looks range from indispensable classics to the ultra-hip. The fashions featured are ever changing and represent designers that range from exclusive to more familiar brands, including Kaat Tilley, Sum by Marijke Silegham, Alessandra Marchi, Pier Antonio Gaspari, Celyn B, and joined next season by Elio Fronterre and Theory. Accessories to enhance your selection will include Dyrberg/Kern jewellery and watches while Natural Magic Candles will provide the Kiara ambience wherever you choose.

If you are planning a wedding, Kiara can offer a range and choice that is truly incredible. Its specially selected designer dresses are unique in this country and will ignite the imagination of even the most style-conscious bride. With the store's personal bridal touch, it can ensure that your bridal dress will look like enjoyment of that special occasion.

Ciara Duffy, who brings a blend of talents to the venture, says: 'We are looking to Kiara to be the icon of the North East fashion industry with a global outlook, a very fresh and unique direction, and a range of products that will allow us to offer quality fashion to a passionate North Eastern shopper.''

Alex Morris, whose background in fashion includes the superb Eden Concept Store in Jesmond, adds: ''Our concept is shaped by of a cocktail of designs that will create a very different and totally personal approach for our customers.''

Kiara is part of the GFI Blackswan Group and will be one of a number of North East specific businesses that will enhance the region.

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