Theory was founded in 1997 on the principle women want to feel comfortable and sexy in modern clothing. Theory created a collection of pieces that serve as the foundation of the consumer's wardrobe and placed a premium on fit and fabric quality. Their signature "stretch" fit developed a following and the Theory pant became a must-have for every woman's wardrobe.
Theory continues to evolve and grow its global presence while remaining grounded in its founding principles: a simple design philosophy, clean silhouettes, quality, craftsmanship and fit. Theory’s emphasis has always been on the clothes. Ask a woman about her favorite black pants or about the jacket they throw on over everything. They’ll tell you, “It’s Theory.”

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